How to Price White-Label Local SEO (Without Hiring Anyone)
A simple way to think about pricing white-label local SEO for local businesses — and what the margin looks like at 5, 10 and 20 clients.
Rank Local · October 28, 2026 · 1 min read
Most agencies don't have a sales problem. They have a fulfillment problem. Every new client means more hours, more hiring and more things that can slip.
White-label fulfillment flips that: you sell and bill, someone else delivers. The question becomes what to charge.
Start from the cost, not the competition
With Rank Local, the cost is one flat number: $297 per client account per month, every feature included, no tiers. Whatever you charge above that is yours.
A worked example
Many agencies price the service around $997 a month. Here's what that leaves:
| Clients | You charge | You pay | You keep / month |
|---|---|---|---|
| 5 | $4,985 | $1,485 | $3,500 |
| 10 | $9,970 | $2,970 | $7,000 |
| 20 | $19,940 | $5,940 | $14,000 |
That's gross profit — what you bill minus what you pay us — before your own overhead.
Add-ons raise the ceiling
- AI-Powered Facebook Ads — $79 per client per month; charge a management fee on top.
- Citation Pro — $25 per client per month for 25 hand-built citations.
- 4-Week SEO Sprint — $199 one time.
Price on what the client can see
The easiest price to defend is one the client can watch working. Every job your client posts updates a live report under your brand — map pins, geo grids, every link and property built. That's the client call you don't have to prep for.
Want to run your own numbers? Try the profit calculator.