Rank Local data · Updated November 2026

AI Overviews are moving into buying searches

AI Overview trigger rate by search intent, Q4 2025 to Q3 2026: informational 48.42% to 70.44%, commercial 26.30% to 51.35%, navigational 17.04% to 34.03%, transactional 10.82% to 28.64%
Figure 2: AI Overviews are moving into buying searches. Source: DataForSEO, Search Insider 2026, Oct 2026 (US Google quarterly panel; Q3 2026 covers Jul 1 to Sep 14). Graphic by Rank Local from that source.

AI Overview trigger rate by search intent, Q4 2025 to Q3 2026: informational 48.42% to 70.44%, commercial 26.30% to 51.35%, navigational 17.04% to 34.03%, transactional 10.82% to 28.64%

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