Figure 1: AI Overviews went from 6% to 61% of Google searches in two years, while the local map pack held its ground. Source: DataForSEO, Search Insider 2026, Oct 2026 (US Google, monthly panel, Sep 2024 to Aug 2026). Graphic by Rank Local from that source.
AI Overviews went from 5.93% of Google searches in September 2024 to 61.43% in August 2026; local packs rose from 19.98% to 25.99%, videos from 9.67% to 19.98%, featured snippets fell from 8.96% to 0.44%
