Rank Local data · Updated November 2026

Where clicks go with an AI Overview

Estimated click share of the #1 Google result without and with an AI Overview: informational 37% to 21%, commercial 34% to 21%, transactional 38% to 21%, navigational 33% to 24%; AI Overview citations take 42% to 45%
Figure 3: Where clicks go when an AI Overview shows, by type of search. Source: DataForSEO, Search Insider 2026, Oct 2026 (clickstream estimates, US Google, zero-click searches excluded). Graphic by Rank Local from that source.

Estimated click share of the #1 Google result without and with an AI Overview: informational 37% to 21%, commercial 34% to 21%, transactional 38% to 21%, navigational 33% to 24%; AI Overview citations take 42% to 45%

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