Rank Local data · Updated November 2026

Clicks with vs without an AI Overview

Clicks with vs without an AI Overview, three studies: Pew 15% without vs 8% with; Advanced Web Ranking position 1 CTR 20.02% vs 9.69%; Seer Interactive 3.35% with no AI Overview, 2.07% when the brand is cited, 0.94% when not cited
Figure 2: Three studies, three methods, the same direction. Each panel is on its own scale because the studies measure different things. Source: Pew Research Center, AI summaries and clicks, Jul 2025 (15% vs 8%); Advanced Web Ranking, Google Organic CTR by Position 2026, Sep 2026 (20.02% vs 9.69%); Seer Interactive, AIO Impact on Google CTR: 2026 Update, Apr 2026 (3.35%, 2.07%, 0.94%). Graphic by Rank Local from those sources.

Clicks with vs without an AI Overview, three studies: Pew 15% without vs 8% with; Advanced Web Ranking position 1 CTR 20.02% vs 9.69%; Seer Interactive 3.35% with no AI Overview, 2.07% when the brand is cited, 0.94% when not cited

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