Rank Local data · Updated November 2026The 30-minute local decisionFigure 1: The 30-minute local decision, from the first search to the choice: most people search on a phone, start on Google, check how close the business is and pick from a handful of options. Source: BrightLocal, Consumer Search Behavior 2026 part 1, Jun 2026; BrightLocal, Consumer Search Behavior 2026 part 2, Jul 2026; BrightLocal, Consumer Search Behavior 2026 part 3, Jul 2026. Graphic by Rank Local from those sources.The 30-minute local decision: share of US consumers who searched for a local business, started on Google, started on a phone, checked distance, looked at three or fewer businesses and decided in under five minutesRead the full data page →View the original full-size infographic
